Google Local Listings – Setup Requirements
Google Local Listings allow your products to appear in Google Search and Maps when customers search nearby. To enable Local Listings, Google requires the following setup to be completed.
Requirements
To be eligible for Google Local Listings, you must have:
- An active Google Business Profile for each store location
- A verified physical store location
- Accurate store address and hours
- A product catalog with identifiable product names or UPCs
- Shipping and returns policies published on your website
- Consistent information across Google and your website
Incomplete or unverified accounts may prevent products from appearing in local search results.
How Local Listings Are Enabled
Local Listings are powered through:
- Google Business Profile (store location and hours)
- Google Merchant Center (product and availability data)
- Your website policy verification, product catalog, and availability.
All three must align for listings to display correctly.
Example: Google-Approved Local Listings Statement
Local Listings Information
Our store location is verified with Google and offers in-store pickup and/or local delivery for eligible products.
Product availability, pricing, and fulfillment options shown on Google accurately reflect in-store offerings.
Best Practices (Recommended)
- Keep store hours up to date (including holidays).
- Use clear product names or UPCs for better product matching.
- Ensure pricing and availability are accurate and maintained.
Quick Checklist
✔ Google Business Profile verified
✔ Store address and hours accurate
✔ Products clearly identifiable
✔ Shipping & returns policies published
✔ Website matches Google settings